“I have lived on three hundred dollars a month and spent thirty thousand over the same time span with little perceivable difference in happiness. My overall well-being seems to exist largely independent from my income. We produced the piece on the facade of a casino in Linz, Austria. Our direct client, Martin Sturm from the O.K. Centrum, had the unenviable task of negotiating with the management of Casino Linz, who were (understandably) reluctant to see their entire building wrapped in black and stating that money wouldn’t make their customers happy.
As viewers walked down the main pedestrian zone in Linz, they first noticed only the gigantic word Money printed seven stories high on the pitch-black casino. Only as they passed the building and looked down the side street did the rest of the maxim reveal itself.”
Sagmeister & Walsh is a NYC based design firm that creates identities, commercials, websites, apps, films, books and objects for clients, audiences and ourselves.